ALL WORKTYLER NORCROSS
SIDESHIFT

SOFTWARE ENGINEER / 2026–PRESENT

SIDESHIFT

Creator Marketing Platform

OVERVIEW

SideShift is a creator marketing platform that replaces the email, Slack, and spreadsheet sprawl behind user-generated content campaigns. Brands post a campaign brief, vetted creators apply, and the platform handles centralized communication, real-time performance tracking, and automated payouts — serving 3,000+ brands across tech, finance, CPG, health and wellness, and entertainment against a pool of over a million creators. I work full-stack across the product.

HIGHLIGHTS

  • 01Full-stack product engineering across the brand dashboard — campaign briefs, applicant review, and creator marketplace browsing
  • 02Build and maintain the payout surfaces that move money to creators once their content is approved
  • 03Ship the real-time campaign performance and reporting views brands use to judge what's working
  • 04Work on AI-backed features across the applicant and content pipeline

TECH STACK

FRONTEND

ReactNext.jsTypeScript

BACKEND

Node.jsPostgreSQL

INFRA

GCP

SCREENSHOTS

SIDESHIFT screenshot 1
SIDESHIFT screenshot 2

LINKS

WEBSITE
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TYLER NORCROSS · 2026